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| JOHN
Q. LAWYER, ATTORNEY AT LAW 1st United Bank Building Suite 112 Dallas, Texas 09876 Tel: 123-456-7890 email: johnlaw@johnlaw.com web site: http://johnlaw.com Practice includes but is not limited to family law, divorce, adoption, annulment, name change |
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As an attorney, you know that just being a good lawyer isn't enough,
anymore. In order to start and maintain a successful practice, you
also have to be a savvy business person.
And, until you reach that magical time where word of mouth is
providing more business than you can handle, a large part of
operating your business is going to involve advertising. How do you
maximize your advertising dollars and reach the most people in your
target group? Increasingly, attorneys are turning to the internet for that
answer.
4 out of 5 Americans with higher income use a computer at work.
92% of Americans under the age of sixty report that they've used a
computer, 75% of Americans have been on the internet, and 67% have
e-mail accounts.
More than 8 out of 10 Americans under the age of sixty have a computer
at home.
(Source: A joint study by National Public Radio,
the Kaiser Family Foundation, and Harvard's Kennedy School of
Government.)
Now consider the demographics you want to reach as a family law
attorney. Young, higher income individuals. And the study goes on to
show that, the younger a person is, the more comfortable they are with
computers and the internet.
This is a market that is only going to keep growing and that you can't
afford to ignore.
AVOIDING THE INTERNET DEAD END
Unfortunately, too many attorneys
never find the gold that's buried in
the internet. They pay a hot shot dot.com several hundred
dollars to design a web site with all of the bells and whistles, they
purchase a domain name and launch their shiny new site and
then . . . nothing happens. No hits, no e-mails, no clients, and
no cash.
Why? The internet search engines have rules for ranking your site,
and a one time purchase of a web site can't get around those rules.
The largest and best know of the internet search engines actually
buries new sites for six to nine months to punish potential
spammers. Even building in dozens of links can cost you page ranking
if your site is brand new. Meanwhile, months go by and thousands
of dollars of potential revenue go to other lawyers.
the internet. They pay a hot shot dot.com several hundred
dollars to design a web site with all of the bells and whistles, they
purchase a domain name and launch their shiny new site and
then . . . nothing happens. No hits, no e-mails, no clients, and
no cash.
Why? The internet search engines have rules for ranking your site,
and a one time purchase of a web site can't get around those rules.
The largest and best know of the internet search engines actually
buries new sites for six to nine months to punish potential
spammers. Even building in dozens of links can cost you page ranking
if your site is brand new. Meanwhile, months go by and thousands
of dollars of potential revenue go to other lawyers.
THE
LOW COST SOLUTION
If your internet site just won't
show up in the search engines and you don't want
to spend thousands of dollars on pay-per-click advertising, what's the solution?
Low cost advertising on an established web site that already has the page rankings.
For a very low fee, we put your ad at the top of our established directories. You
have a complete listing with your firm's name, address, telephone number, e-mail
and web address, as well as listing your areas of practice.
Quite simply put, you come up in the search engines because we come up.
to spend thousands of dollars on pay-per-click advertising, what's the solution?
Low cost advertising on an established web site that already has the page rankings.
For a very low fee, we put your ad at the top of our established directories. You
have a complete listing with your firm's name, address, telephone number, e-mail
and web address, as well as listing your areas of practice.
Quite simply put, you come up in the search engines because we come up.
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While
they're waiting for their web sites to show up on the
search engines, many attorneys turn to pay-per-click advertising.
Basically, they pay the major search engines X number of dollars to
launch an advertisment for their firm when a person types a keyword
in to that search engine. The more they bid for the keyword, the
higher on the page their ad will be.
Is that a good solution? It can be. It buys you immediate
visibility on the internet during the growth period of your web site.
But, can you really afford it? Some of the largest law firms in
the country are now using pay-per-click advertising. Over the last
few years we've watched the key word, "Dallas divorce," go from
80 cents a click to $5.00 a click, and even the $10.00 range when
attorneys are competing for the coveted top spot on the page.
And consider this: the Interactive Advertising Bureau estimates
that 20 to 35 percent of ad clicks are fraudulent. Can you really
afford to have $5.00 flying out of your wallet every two seconds
while competitors click on your ads?
search engines, many attorneys turn to pay-per-click advertising.
Basically, they pay the major search engines X number of dollars to
launch an advertisment for their firm when a person types a keyword
in to that search engine. The more they bid for the keyword, the
higher on the page their ad will be.
Is that a good solution? It can be. It buys you immediate
visibility on the internet during the growth period of your web site.
But, can you really afford it? Some of the largest law firms in
the country are now using pay-per-click advertising. Over the last
few years we've watched the key word, "Dallas divorce," go from
80 cents a click to $5.00 a click, and even the $10.00 range when
attorneys are competing for the coveted top spot on the page.
And consider this: the Interactive Advertising Bureau estimates
that 20 to 35 percent of ad clicks are fraudulent. Can you really
afford to have $5.00 flying out of your wallet every two seconds
while competitors click on your ads?
SIMPLE, SAFE AND SECURE
We
offer two very affordable options for advertising on our directories:
We list your site at the top of our directory for your location for one month for
only $10.00 dollars; or, we list your site for three months for only $25.00.
This is a one-time, non-recurring payment. At the end of the period of
advertising that you've purchased, we contact you again and ask if you want
to renew. If you don't, you have no continuing obligation.
And we use PayPal as our payment processor. PayPal is the number one
payment processor on the internet. It's easy to use and you know that your
confidential information will never be shared with the merchant you're dealing
with. Just click on one of the payment options at the top of the page, and our
staff will be in touch with you within a few hours. Your advertisment will appear
the day after you make your payment.
We list your site at the top of our directory for your location for one month for
only $10.00 dollars; or, we list your site for three months for only $25.00.
This is a one-time, non-recurring payment. At the end of the period of
advertising that you've purchased, we contact you again and ask if you want
to renew. If you don't, you have no continuing obligation.
And we use PayPal as our payment processor. PayPal is the number one
payment processor on the internet. It's easy to use and you know that your
confidential information will never be shared with the merchant you're dealing
with. Just click on one of the payment options at the top of the page, and our
staff will be in touch with you within a few hours. Your advertisment will appear
the day after you make your payment.